Delta: The Symphony
Branding the Experience
Branding the Experience
Design development of the Delta Air Lines branding system, organized around a holistic customer experience. Like a symphony with many parts orchestrated together hamoniously, this program looked at each point of touch a passenger would encounter flowing from one movement to the next until they reach their destination.
Designed while at Landor. Design team: Melissa Laux, Roland Brown. Creative Direction: Jeremy Dawkins
Designed while at Landor. Design team: Melissa Laux, Roland Brown. Creative Direction: Jeremy Dawkins
![](https://freight.cargo.site/t/original/i/103a13f451cc3a5921fe65ac19728739be81e905a27efb09e66c7189381eae7c/Delta_2.jpg)
![](https://freight.cargo.site/t/original/i/4b0b778d1c68cb5e6b67a049046760c40e53ae660667af121c45355c7b154e55/Delta_3.jpg)
![](https://freight.cargo.site/t/original/i/331fecc4664f2189f1a375bafe600cc6435f7f0593042b74e0685657c420e312/Delta_4.jpg)
![](https://freight.cargo.site/t/original/i/70a31bbc5491e472a7f7581b8110095d3cf6a747a3f20327ce748d7cc2d018ab/Delta_5.jpg)
![](https://freight.cargo.site/t/original/i/b8d8cb791b28e8e46622ca48e021c993831e98159e003a0406711500df620c37/Delta_6.jpg)
![](https://freight.cargo.site/t/original/i/0c4a7e9a5f4f705e0b80cbeda287a6de1b86b26947fbac039b3d8b1c72094cae/Delta_7.jpg)
![](https://freight.cargo.site/t/original/i/5b5e124dc045e643143aedbaef3bbd44edc01fefb1c5cc68635b998cc9be957b/Delta_8A.jpg)
![](https://freight.cargo.site/t/original/i/92018a00712cb8a1ca03ab685bc283af3bf7c843d580e5e5f3483a8dfdaec101/Delta_8B.jpg)