Gatorade
Around the Cooler

Limited edition labels celebrating Gatorade’s special relationship within sports. The Gatorade cooler dunk has become an iconic moment in sports being the start of winning celebrations. Across the range, the cooler was used as a design element to share fun Gatorade facts through the years. This was the first outing of just the bolt symbol to represent the brand on packaging.
Designed while at Landor