Designed by Jason Wong
Gatorade: Around the Cooler

The first outing where the bolt symbol was solely used to represent Gatorade, these limited edition labels celebrate the brand’s special relationship in sport with the cooler dunk had becoming an iconic moment signalling the start of winning celebrations. Across the range, the cooler was used as a design element to share fun Gatorade facts through the years.
Designed at Landor